Asia-Pacific
Infront retains slice of Serie A international rights with APAC deal
Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
PGA Tour looks to build out international sales team with top APAC hire
The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
Gavin Hadley | Despite setbacks, optimism remains for F1’s future in APAC
Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
BeIN expands Bundesliga rights with three-year APAC deal
Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
UFC’s Asian talent pathway could bring coveted commercial growth
The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Bhadani to manage Sportradar’s new Mumbai base, board nominees named
Sports technology company Sportradar has stepped up its commitment to the Indian market by opening a new office in Mumbai
Octagon promotes Warnes to APAC managing director
The Octagon agency has promoted Joanne Warnes to serve as its managing director for the Asia-Pacific region
beIN Sports Asia-Pacific appoints Low to lead acquisitions
The Asia-Pacific arm of international sports broadcaster beIN Sports has hired experienced sports media executive Andy Low as director of content
Premier Sports renews NRL rights in Asia
Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
EXCLUSIVE: Fifa to move on from Infront regional deal, bring APAC media rights in house
Fifa made the decision to move APAC media rights sales in-house earlier this year and is thought to have notified its two current sales agencies in the region, Infront and Dentsu, several months ago.
Warner Bros. Discovery to offer IBU competitions across Europe, Asia-Pacific
Media group Warner Bros
One Championship says it will break even within three years as increased losses reported in 2021
Mixed martial arts promotion One Championship has said it will break even within the next three years, as the company reported annual losses in 2021 had increased by 125 per cent on the year prior, reaching…
EXCLUSIVE: beIN Sports set to acquire Formula 1 rights in Asia-Pacific
Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands
OneFootball appoints Sportfive’s Seifert as APAC strategy lead
OneFootball has appointed Sportfive executive Sebastian Seifert to lead its strategy in the Asia-Pacific region
“Never underestimate beIN Sports”: Apac chief Kerr sets out long-term ambitions in region
Mike Kerr, MD of beIN Sports Asia-Pacific, speaks to SportBusiness about the broadcaster's long-term ambitions
MKTG APAC makes raft of appointments
The Australia-based APAC division of the MKTG Sports+Entertainment agency has made multiple hires to enhance its consulting, experiences, operations, stadium production and business operations teams