Americas
US Congress members seek answers over Andretti’s F1 rejection
A group of US Congress members has written to Formula 1 owner Liberty Media demanding to know why Andretti-GM’s application to join the motor racing series was blocked and raising concerns over “apparent ant…
Amul’s USA Cricket, CSA deals continue team sponsorship strategy for ICC events
Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
Flamengo extends Adidas connection with improved kit deal
A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
Bakish gone as Paramount CEO as Skydance merger accelerates
Paramount Global, which is in exclusive merger talks with Skydance Media, has announced the immediate exit of president and CEO Bob Bakish, to be replaced by three executives in a new leadership team amid a period of ongoing financial uncertainty.
Europe v Brazil as US-Mexico exits 2027 Women’s World Cup race
The US and Mexico switch attentions to the 2031 edition, creating a longer gap between hosting the men's and women's World Cup for sponsors.
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Telefe steps in for Argentina national team rights after Milei’s state clampdown
Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.
NFL considering expanding season to 18 games, international games up to 16
The National Football League's commissioner Roger Goodell has said the league could expand to 18 regular-season games and could increase international fixtures to as many as 16
American Express swipes F1 Academy inventory
The sponsorship inventory secured by American Express for the all-female racing series F1 Academy builds upon the financial services company's wider sponsorship of Formula 1 as the official payments partner in the Americas.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
Canadian breakthrough for Amazon in NHL deal with Rogers
The NHL has its first streaming only deal in Canada after Amazon reached a two-year rights deal with Rogers Communications to air Monday night games.
Seattle Kraken in NHL first with Prime Video local market deal
Seattle Kraken has becomes the first NHL team to strike a direct local media rights agreement with Amazon for the online retail giant's Prime Video streaming platform.
F1 seeks to serve growing US fanbase with FAST channel
The Formula 1 Channel becomes the latest addition to F1’s portfolio of programming currently available for fans in the USA, supporting the core live offerings from ESPN and F1 TV.
Bears unveils $4.6bn stadium plan with record public contribution
The Chicago Bears of the National Football League has unveiled a $4.6bn (€4.3bn) plan to build a domed stadium on the lakefront area next to current home Soldier Field.
Half the cost of the $4.6