Americas

Football
Sponsorship & Marketing

VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.
Baseball
Media

Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
Basketball
Media

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Cricket
Governance

The International Cricket Council has given USA Cricket a year to put its house in order and will review the recent T20 World Cup co-hosted by the United States and West Indies.
Football
Media

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Football
Media

The Bolivian Football Federation (FBF) is looking to establish an in-house channel to carry domestic league matches after deciding against launching a traditional media rights tender
Basketball
Media

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
Basketball
Sponsorship & Marketing

The new women's three-on-three (3x3) basketball league, Unrivaled, has announced its first founding partner in Ally Financial.
Basketball
Sponsorship & Marketing

Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Football
Media

France's Professional Football League (LFP) has opted for a digital-first strategy across Latin America, signing a three-season media rights deal with Mexico-based streamer Caliente TV
Basketball
Sponsorship & Marketing

The Los Angeles Lakers has announced the hiring of Wasserman as its exclusive commercial agency and tasked it with securing international sponsorships to grow the Lakers' reach and visibility worldwide
Football
Media

Media rights to the English Football League in its fast-growing market of the United States are switching to CBS Sports from ESPN ahead of the 2024-25 season, it was announced today (Thursday)
Football
Events

Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
Basketball
Sponsorship & Marketing

US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Football
Licensing & Merchandising

Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
Football
Governance

Argentina's government has issued a resolution that would allow private investment in football clubs, a move that would conflict with the statutes of the Argentinian Football Association (AFA).
Football
Media

CazéTV has made the Uefa Women’s Euro 2025 its latest acquisition after exclusivity for 25 matches at Euro 2024 delivered strong engagement across multiple platforms in Brazil.