With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy
Jim O’Connell, president of New York-based Athletes First Partners, explores the fast-changing role of agencies to the sports industry amid the Covid-19 pandemic
Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.
Florida city ready to capitalize on its position as the epicenter of professional sports in the US this summer to rejuvenate its tourism industry and secure major sporting events. Bob Williams reports
Having led sponsorships for major B2C and B2B brands in the US, Jared Melzer shares his perspectives around sponsorships and Black Lives Matter
The Canadian-arm of production and rights agency Mediapro has announced that it will produce every game of the 2020 Canadian Elite Basketball League Summer Series tournament
Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux. The brand will hold the designation of back-of-shirt sponsor at the club until June 2021
The Bolivian Football Federation (FBF) has cancelled its broadcast rights tender for club competitions, with a new process expected to be drawn up
Brazilian commercial broadcaster Globo has cancelled its contract with the Carioca State Championship amid an escalating conflict with Flamengo over the Rio de Janeiro-based club’s broadcast rights.
Jarren Ginsburg, associate and litigation lawyer with Foley & Lardner LLP's sports and entertainment group, explores how the Los Angeles Rams' new uniforms are poised to help open an important new area of sports sponsorship
Despite ongoing turbulence in the US stock market due to Covid-19, sports gambling has been a high-performing sector with analysts expecting robust long-term growth
The ongoing Covid-19 pandemic helped lead to a dramatic reduction in the number of rounds for the MLB Draft. But the league and its media partners are still hoping for lift among a competition-starved fan base
Multi-national financial services company will gain huge reach as the title sponsor of the first event back on the PGA Tour in the wake of the Covid-19 pandemic, writes Bob Williams
The arrival of Covid-19 has hit the events industry hard, but sports are poised to make a big comeback – with or without fans physically present.
Mixed-gender professional tennis league will hold its entire season at The Greenbrier in West Virginia this summer, becoming one of the first sports events in US to be held in front of limited spectators. Bob Williams reports.
James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.
Coca-Cola’s Ricardo Fort: Tokyo Olympics next year set to be “great sign of the recovery of the world”
Ricardo Fort, who as Coca-Cola vice-president of global sports partnerships oversees one of the largest sports sponsorship portfolios in the entire world, discusses the impact of the Covid-19 pandemic and the prospects of recovery.
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape for soccer in the United States.
Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.
US Olympic national governing body has suffered declining revenues and membership numbers since the onset of the health crisis but large financial reserves coupled with a move to put competitions and coaching courses onto digital platforms have stemmed losses.
Carla Varriale-Barker – More than words: the business of sports, Covid-19, and force majeure clauses
Carla Varriale-Barker, shareholder in the New York office of Segal McCambridge Singer & Mahoney, Ltd. and the chair of the firm’s Sports, Recreation and Entertainment practice group, discusses the meaning of increasingly prominent force majeure clauses in the sports industry
Mitchell Sports, chief executive of boutique sports advisory firm Tipping Point Sports LLC, examines the key elements of the industry's recovery from the pandemic
Head of prominent sports investment vehicle sees significantly opportunity ahead, even amid a currently challenged sports industry. He discusses the firm's ambitions with US Editor Eric Fisher
Chris Russo, chief executive of Fifth Generation Sports LLC, looks at the US market for sports-related M&A deals and their future prospects amid the Covid-19 pandemic
The National Football League's Los Angeles Chargers, by offering a free team sponsorship through a new sweepstakes, are looking to reach out in a very different way to a local business community battered by the Covid-19 pandemic
A wide array of major sports properties, both in and out of the US, have relied on DC-based outfit to engage students of many ages. Everfi co-founder and president of global partnerships Jon Chapman speaks with US Editor Eric Fisher on the company's work with the sports industry and the new EduCup Challenge
The cancellation of the Baseball Hall of Fame's Induction Weekend and the Little League World Series this summer are leaving big economic holes in the small communities that play host to the marquee events.
The Premier Lacrosse League has become the latest tour-based model to announce its comeback from the Cobid-19 shutdown. PLL chief operating officer Andrew Sinnenberg tells Bob Williams the opportunities and challenges of staging the PLL Championship Series.