The Masters

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Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.

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