The Masters

Latest Features

Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.

The rescheduled Masters tournament at Augusta National got off to an anti-climactic start with play suspended at 7.35am ET due to inclement weather, including rain and lightning

Daily fantasy and sports betting company DraftKings will gain a significant presence at The Masters by agreeing to an exclusive, multiyear partnership with tournament favorite Bryson DeChambeau.

ESPN and Augusta National have announced that College GameDay will be broadcast live at next month's Masters tournament on November 14

Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event