The Masters

Club chairman Ridley takes different tact than MLB, several Atlanta pro teams

Augusta National is looking to engage fans and expand the reach of The Masters by securing a partnership with Electronic Arts which enables the iconic golf tournament to be featured in a video game for …

Move intended as ramp-up toward full attendance in 2022

The rescheduled Masters tournament at Augusta National got off to an anti-climactic start with play suspended at 7.35am ET due to inclement weather, including rain and lightning

Daily fantasy and sports betting company DraftKings will gain a significant presence at The Masters by agreeing to an exclusive, multiyear partnership with tournament favorite Bryson DeChambeau.

ESPN and Augusta National have announced that College GameDay will be broadcast live at next month's Masters tournament on November 14

Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event

The final two rounds of the postponed Masters tournament will be given an earlier-than-usual finish to accommodate National Football League and college football games also being broadcast by CBS Sports…

Augusta National Golf Club has announced that the rescheduled Masters tournament will be held without spectators or guests in the wake of the global Covid-19 pandemic

The Masters has become the latest major sporting event to fall victim to the coronavirus outbreak

Pay-television broadcaster Sky New Zealand is to broadcast the Masters, golf’s first major of the year.

Tim Crow on how Tiger’s comeback win at Augusta has created yet another aspect for sport’s most multi-faceted personality – and brought Jack Nicklaus back into the picture.

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

Lucy Basden-Smith, experiential business director at HSE Cake, explains the brand control mentality behind The Masters.