PGA Tour
Foxtel extends PGA Tour rights in Discovery deal
Australian pay-television operator Foxtel has extended its rights deal for golf’s US PGA Tour.
PGA Tour Series-China 2020 calendar revealed
A 14-tournament calendar for the sixth edition of the PGA Tour Series-China golf tour was revealed yesterday, including a tournament outside Greater China for the first time
Discovery expands golf offering with Golf Channel Latin America acquisition
US-based media group Discovery has announced the acquisition of Latin American Golf S.L
McIIroy joins Woods in skipping Saudi International tournament
World number two golfer Rory McIlroy has ruled out taking part in next month's European Tour event in Saudi Arabia, despite being offered a large appearance fee
JTBC Golf seals Discovery deal for PGA Tour rights in South Korea
South Korean broadcaster JTBC Golf has struck a sub-licensing deal with rights-holder Discovery to provide multi-platform coverage of the PGA Tour
PGA Tour Series-China announces four qualifying tournament venues and dates
PGA Tour Series-China has announced it will hold two qualifying tournaments in Guangzhou and Haikou, China, as well as two others in Lagoi, Indonesia and Phuket, Thailand
IMG Arena signs up first client for Golf Event Centre
The US-based Scientific Games, the gambling products and services company, has become the first platform to sign up for IMG Arena’s new golf data and live streaming service for bookmakers.
IMG Arena expands PGA Tour data deal to North America
IMG Arena, the sports betting unit of the IMG agency, has expanded its scoring data distribution agreement with the PGA Tour to include North America
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.
Marketing lessons from Augusta
The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.
Discovery recruits European Tour digital head Kennedy for GolfTV streaming service
Discovery Media has served further notice of its ambitions in golf by recruiting Jamie Kennedy to be director of social media and digital content for its GolfTV streaming service
Woods’ Genesis Open given elevated ‘invitational’ status on PGA Tour
The Genesis Open, a professional golf tournament which is hosted by Tiger Woods, has been given an elevated status on the PGA Tour, with the implementation of several enhancements, beginning in 2020
Discovery and PGA Tour lift lid on GolfTV
International media company Discovery and US golf organisation the PGA Tour have today (Monday) unveiled the new platform that will be used to harness the wide-ranging partnership the two entities struck…
PGA Tour closing in on site for Stephen Curry-hosted event
Corica Park in Alameda, California, has emerged as the front-runner to stage a PGA Tour event next September hosted by NBA superstar Stephen Curry.
FedEx Cup winner to receive $15m as PGA Tour rings fresh changes
The PGA Tour is continuing its structural revamp with a series of changes to the post-season FedEx Cup
PGA Tour revamping FedEx Cup playoffs
Less than two months after announcing significant changes to the 2019 PGA Tourseason schedule, changes to the FedEx Cup playoffs are reportedly happening as well.