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Discovery and PGA Tour lift lid on GolfTV

International media company Discovery and US golf organisation the PGA Tour have today (Monday) unveiled the new platform that will be used to harness the wide-ranging partnership the two entities struck earlier this year.

GolfTV will underpin the new live and on-demand international video streaming service, which will launch globally outside the United States on January 1. Today’s announcement comes following the deal struck between Discovery and the PGA Tour in June. In addition to the GolfTV service, the 12-year alliance will manage the Tour’s international multi-platform rights including linear television rights.

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