Discovery and PGA Tour lift lid on GolfTV

International media company Discovery and US golf organisation the PGA Tour have today (Monday) unveiled the new platform that will be used to harness the wide-ranging partnership the two entities struck earlier this year.

GolfTV will underpin the new live and on-demand international video streaming service, which will launch globally outside the United States on January 1. Today’s announcement comes following the deal struck between Discovery and the PGA Tour in June. In addition to the GolfTV service, the 12-year alliance will manage the Tour’s international multi-platform rights including linear television rights.

GolfTV will seek to offer fans a one-stop destination to access a wide range of golf content. GolfTV will present more than 2,000 hours of live action each year as well as extensive premium content on-demand. Live coverage will include the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually – including The Players Championship, the FedExCup Playoffs and the Presidents Cup.

GolfTV will supersede PGA Tour Live across global markets outside the United States. Live PGA Tour coverage will be added on a market-by-market basis as the rights are activated.  In 2019, live coverage will be included on GolfTV in Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia and Spain.

Poland and South Korea will follow in 2020, then Belgium, China, Germany and South Africa in 2021. PGA Tour coverage will be added to GolfTV in 2022 for Denmark, Finland, India, Norway, Sweden and the UK. France will be added in 2024.

Alex Kaplan, president and general manager of Discovery Golf, said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day.”

Discovery said it is already working on a “robust” distribution and broadcast partner strategy for the rights portfolio and will explore partnering with existing PGA Tour and golf broadcasters.