Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US

League's All-Star Game is latest sports event casualty from the pandemic

Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.

The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic

American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content

International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal

The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888

L'Équipe, the Amaury Group-owned free-to-air digital terrestrial channel in France, has acquired rights to show a weekly match from American football’s National Football League.

Pay-television broadcaster O2 has acquired rights to the NFL in the Czech Republic and Slovakia, and will make content available via Digi Slovakia’s Premier Sport channel.

UK commercial broadcaster Channel 5 has agreed a three-year deal for rights to the NFL’s Monday Night Football, SportBusiness understands. The deal is non-exclusive and runs from 2020 to 2022.

The NFL and pay-television broadcaster Sky will jointly launch a new dedicated channel in the UK and Ireland as part of a new five-year rights agreement

The National Football League's Tampa Bay Buccaneers have signed up hard seltzer brand Mighty Swell as a team sponsor. The deal will run across the 2020 NFL season

National Football League franchise Denver Broncos has signed up gambling firm Betfred USA Sports as a new sponsor

The National Football League has announced that the 2021 Pro Bowl will be held at Allegiant Stadium in Las Vegas, Nevada.

German carmaker Mercedes-Benz will not extend its naming rights deal with the New Orleans Superdome after July 2021

The 2021 National Football League Draft will take place on April 29-May 1 in downtown Cleveland, at locations around FirstEnergy Stadium and the Rock & Roll Hall of Fame, the Greater Cleveland Sports …

Average US viewership rises 35 per cent from prior high set a year ago