NFL

Multiple Sports
Sports Betting

Mark Locke, the chief executive of sports data and betting services operator Genius Sports, has predicted that the company’s new supplier agreement with US betting and gaming operator DraftKings will b…
American Football
Sponsorship & Marketing

Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.
American Football
Media

Key league event essentially draws even with 2019 audience
American Football
Media

The National Football League reaffirmed its position as the most valuable property in the United States media landscape when the first round of the 2021 NFL Draft on April 29 outdrew the Oscars for the…
American Football
Events

Event for now is most-attended sports function in the US since pandemic started
American Football
Media

SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another
American Football
Events

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, media…
American Football

James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
American Football
Sponsorship & Marketing

The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Rugby Union
Industry Moves

Brett Gosper, chief executive of World Rugby since 2012, is leaving the organisation to become the National Football League’s head of Europe and UK.
American Football
Events

The National Football League has announced that the 2021 Pro Bowl will now take place virtually, with players competing in Electronic Arts' Madden NFL 21 video game.
Sponsorship & Marketing

Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
American Football
Events

League's All-Star Game is latest sports event casualty from the pandemic
American Football
Media

Despite the cancellation of the NFL International Series this year, the league has managed to boost its presence in the UK with the renewal of its deals with Sky Sports and the BBC and new partnerships with Channel 5 and MTV. Adam Nelson speaks to NFL UK managing director Alistair Kirkwood.
American Football
Sponsorship & Marketing

The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic
American Football
Media

American football's NFL has renewed its digital media rights deal with Chinese internet giant Tencent for the 2020 season, and the two parties have launched a new subscription service around the content
American Football
Media

International subscription broadcaster Eleven Sports has retained its rights to the National Football League in Belgium, Luxembourg and Portugal
American Football
Sponsorship & Marketing

The National Football League (NFL) has signed a regional sponsorship contract with gambling operator 888