Italian Serie A
AC Milan joins Inter with DAZN presence
AC Milan has become the latest Italian Serie A football club to strike a deal for content from its in-house television channel to appear on OTT sports platform DAZN
De Siervo says Serie A could take a game abroad if Fifa and Uefa change rules
Luigi De Siervo, chief executive of Serie A, has suggested the Italian league could try to play an official game abroad, if Fifa and Uefa change their rules regarding such fixtures
IMG’s Oettle named AC Milan’s head of sponsorship sales
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Udinese extend with back-of-shirt sponsorship, Inter signs La Molisana as supplier
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
Jeep pays Juventus extra €25m per season, starts early renewal talks
Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8
Fresh delay for decision on Mediapro’s Serie A offer
Lega Serie A, the organising body of the top division of Italian club football, has reportedly decided to again delay a decision on the Mediapro agency’s €1.3bn ($1.45b
Milan clubs add Official Energy Partner
Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner.
The Milan-based company becomes the Official Energy Partner of both Milanese sides
Bologna signs JBO as regional betting partner
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
Serie A delays decision on Mediapro offer for second time
Italy’s Lega Serie A has delayed its final decision on rights agency and production group Mediapro’s €1.3bn ($1.42bn)
Milanese rivals reveal competing designs for new stadium
AC Milan and Inter Milan have today (Thursday) presented two design concepts for the stadium they envision will replace the historic Giuseppe Meazza Stadium in the San Siro district of Milan, stating that…
Serie A sets date for decision on Mediapro rights offer
Italy's Lega Serie A has announced that it will make a decision on a domestic media-rights bid from Mediapro, the rights agency and production group, on October 7 after extending its previous deadline…
Juventus deal with adidas worth minimum €50.1m per year – financial report
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Arabsat hits back at rights-holders in beoutQ dispute
Satellite operator Arabsat has branded comments made by a group of major rights-holders as “irresponsible” and “disgraceful” about its alleged role in the Saudi Arabian pirate channel beoutQ dispute.
Ara
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
DAZN adds Inter TV to Italian offering
Subscription over-the-top platform DAZN has agreed a deal with Italian Serie A team Inter Milan for the club’s in-house television content to appear online.
Tiscali, 11 Travel Group brand Cagliari training kit
Sardinian companies Tiscali and 11 Travel Group have signed as the training sponsors of Serie A club Cagliari