French Ligue 1
Mediapro ‘set to appoint’ French football executive Roussier
Mediapro, the production and agency group heavily involved in sports broadcasting, is thought to be close to appointing French football and broadcast executive Jean-Michel Roussier as its deputy director…
Hotels.com adds Marseille to growing football roster
Online hotel booking platform Hotels.com has signed a two-and-a-half-year ‘Official Accommodation Partner’ deal with Ligue 1 club Olympique de Marseille.
Aulas ‘threatens beIN legal action’ over Ligue 1 international rights row
Jean-Michel Aulas, the president of Olympique Lyonnais, has reportedly raised the prospect of the French Football League (LFP) suing pay-television broadcaster beIN Media Group in an escalation of the…
AS Monaco revamps commercial team with hires of Breglec and Henly
French Ligue 1 side AS Monaco has announced the appointments of Markus Breglec and Tyson Henly as chief marketing officer and chief commercial officer, respectively
Free prepares ground for near-live Ligue 1 coverage
French telecoms operator Free is developing an app to showcase its near-live rights to French football’s Ligue 1 from the 2020-21 season onwards.
Lyon swap Hyundai for Emirates in five-year shirt deal
French football club Olympique Lyonnais has signed global airline Emirates as its new shirt sponsor
Mediapro lodges channel application with French regulator
Mediapro, the production and agency group heavily involved in sports broadcasting, has submitted the application for its new pay-television service in France to the Conseil Supérieur de l'Audiovisuel …
LFP delays MyLigue 1 OTT launch until at least the summer
The French Football League (LFP) has delayed the launch of its MyLigue 1 over-the-top platform until at least this summer, with the streaming service potentially not going live until as late as summer…
PSG develops premium sponsor tier with Qatar Airways
French Ligue 1 champion Paris Saint-Germain has signed up global airline Qatar Airways as a premium sponsor
LFP launches Ligue 1 and Ligue 2 websites
The French Professional Football League (LFP) has launched websites to showcase content from Ligue 1 and Ligue 2 that include a new feature called MyLigue.
The two sites — www.ligue1conforama.f
Unibet takes three-year PSG extension to new territories
Ligue 1 champions Paris Saint-Germain and online betting operator Unibet have expanded the terms of their sponsorship agreement and extended the duration until the end of the 2022-23 season
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Mediapro scoops up remaining Ligue 1 rights packages
Mediapro, the production group and media-rights agency, has picked up the two remaining rights packages to France’s Ligue 1 from 2020-21 to 2023-24.
PSG tests market for stadium and training ground naming rights
French football club Paris Saint-Germain has begun the process of selling the naming rights to its Parc des Princes stadium and its future training centre
Bids due at end of month for Lille’s stadium naming rights
French football club Lille OSC's stadium is set to be renamed after the venue-owners, the European Metropolis of Lille (MEL), launched a tender for the naming rights
Mediapro’s Roures moves to allay murmurings over Ligue 1 plans
Jaume Roures, the chief executive of Mediapro, has sought to allay any fears over the production and agency’s group’s timeline to launch its new service in France and schedule of rights fee payments.
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Toulouse signs up DMax as sleeve sponsor, deal brokered by Lagardère Sports
French Football club Toulouse has added French moving and storage service DMax to its sponsorship portfolio.
The deal includes sleeve sponsorship of the Ligue 1 side’s kit.