Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
Pay-television broadcaster Sony Pictures Networks India has agreed a three-year extension to its rights deal for tennis grand slam the Australian Open
Ticketmaster has broadened its portfolio of grand slam tennis properties through a new global partnership with Tennis Australia which is set to create a first for major sports and entertainment events…
Organizers of the Australian Open have announced a raft of changes to next year's grand slam, including increased prize money and lower ticket prices