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In this month's issue... NASCAR – Searching for ways back to relevance after a decade of declining attendances, lower television ratings and an exodus of corporate sponsors.

In this month's issue..

In this month's issue we cover...

In this month's issue we cover...

In this month’s issue we cover the following: EUR

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Features

In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVI

In this month's issue we cover the following: COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK RYDER CUP – is format innovation good for golf's crown jewel? PAR

In this month's issue we cover the following: ATLANTA FALCONS – how a $2 hot dog made fans fall in love with the Mercedes-Benz stadium V

In this month's issue we cover the following: RICHARD SCUDAMORE – Looking back on his legacy AMAZON AND THE EPL – Both parties still in testing mode WIMBL

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

In this month's issue we cover the following: EPL AUCTION – stagnant fees bring league to crossroads SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations NFL 201

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

In this month's issue we cover the following: SPORTBUSINESS EXECUTIVE OF THE YEAR – the 20 executives who have made the weather in 2017 PRO KABADDI LEAGUE – India’s under-the-radar success WOMEN’S

In this issue we cover the following: SEAN BRATCHES – Formula One’s new commercial chief speaks exclusively to SportBusiness International NEW M

In this issue we cover the following: QATAR CRISIS – BeIN hits out at 'scaremongering' VIRTUAL REALITY – Is the much hyped technology finally ready to make a difference? SPORTS