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Highlights From Our August/September Issue THE 2020 SPORTBUSINESS POSTGRADUATE COURSE RANKINGS CAN NEW INVESTORS WAKE SERIE A? MLB LOOKS TO GET AGGRESSIVE WITH VIRTUAL ADVERTISING

Highlights From Our July Issue UFC FIGHT ISLAND: STRINGENT TESTING UNDERPINS ABU DHABI EVENT SPOTIFY'S COLLECTIVE MODEL INSPIRES NEW ATP CHAIRMAN GAUDENZI

Features

Highlights From Our June Issue BRUNO MARTY: STICKING TO GUIDING PRINCIPLES IS KEY TO BUILDING THE POST-COVID-19 FUTURE BUNDESLIGA ‘GHOST GAMES’ PROVIDE BACKDROP FOR SPONSORSHIP RE-SET LEG

Highlights From Our May Issue BEN PINCUS ON TAKING THE COMMERCIAL REINS AT F1 FOOTBALL CLUBS RESPOND TO THEIR COMMUNITIES IN CRISIS NASCAR AND NHL LOOK TO ESPORTS FOR ENGAGEMENT AND BRAND BUILDING

Worldview After Covid, sport will be back

Worldview Time for sport to show it really cares about China NFL begins a new decade with the wind at its back Saracens, Man City cases show the need to balance sustainability and ambition

In this month’s issue… Worldview Sport needs to deal with its sustainability problem Stern was ‘pure caring concealed in vinegar’ Hard work for China to meet lofty 2020s sporting goals Busines

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In this month’s issue we cover the following: EUR

In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVI

In this month's issue we cover the following: COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK RYDER CUP – is format innovation good for golf's crown jewel? PAR

In this month's issue we cover the following: ATLANTA FALCONS – how a $2 hot dog made fans fall in love with the Mercedes-Benz stadium V