Magazine

Latest Features

Highlights From Our May Issue BEN PINCUS ON TAKING THE COMMERCIAL REINS AT F1 FOOTBALL CLUBS RESPOND TO THEIR COMMUNITIES IN CRISIS NASCAR AND NHL LOOK TO ESPORTS FOR ENGAGEMENT AND BRAND BUILDING

Worldview After Covid, sport will be back

Worldview Time for sport to show it really cares about China NFL begins a new decade with the wind at its back Saracens, Man City cases show the need to balance sustainability and ambition

In this month’s issue… Worldview Sport needs to deal with its sustainability problem Stern was ‘pure caring concealed in vinegar’ Hard work for China to meet lofty 2020s sporting goals Busines

Features

In this month's issue..

In this month's issue..

In this month’s issue…

In this month's issue...

In this month's issue..

In this month's issue we cover...

In this month's issue we cover...

In this month’s issue we cover the following: EUR

In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVI

In this month's issue we cover the following: COCA-COLA – drinks company buys global EPL rights to push multiple brands in UK RYDER CUP – is format innovation good for golf's crown jewel? PAR

In this month's issue we cover the following: ATLANTA FALCONS – how a $2 hot dog made fans fall in love with the Mercedes-Benz stadium V

In this month's issue we cover the following: RICHARD SCUDAMORE – Looking back on his legacy AMAZON AND THE EPL – Both parties still in testing mode WIMBL

In this month's issue we cover the following: MOROCCO 2026  –  The North African country pushes the vision of a 'compact' World Cup UNI

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

In this month's issue we cover the following: COMING TO AMERICA  – Bayern Munich's New York office helps to secure new partners JUVENTUS – the commercial strategy of Italy's top club LOCAL

In this month's issue we cover the following: EPL AUCTION – stagnant fees bring league to crossroads SUPER BOWL ACTIVATIONS – the cutting edge of sports sponsorship activations NFL 201

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN