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SportBusiness Magazine, Q1 2022

Our global editorial teams in New York, London, and Singapore bring together a truly global perspective on the industry and this magazine is a chance, once a quarter, to understand the things that really matter.

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Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
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