Home
Premium

Read Now | SportBusiness Review, October 2020

[sf-button link="https://dgh6pthnj75vb.cloudfront.net/uploads/2020/10/SBR-Oct-265-1.pdf" text="Click here to download the PDF" style="primary" size="large"]

 

In this month's issue...

Worldview

Rights-holders need to show caution in use of virtual technology

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related News

Football
Industry Moves

Manchester United has hired The Women’s Football Magazine editor-in-chief Helen Rowe-Willcocks as its first staff member dedicated to creating and managing content for its Women’s Super League team, Man…
Golf
Media

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.
Motorsport
Sponsorship & Marketing

McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
Athletics
Sponsorship & Marketing

The Bank of America has doubled its brand presence among the World Marathon Majors by adding Boston Marathon 'presenting partner' rights to its role as title sponsor of the Chicago Marathon

Most recent

While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms
Football
Governance

Recent changes in Malaysian club football include league restructure and major new commercial deals
Multiple Sports

One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh