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SportBusiness Magazine, Q1 2021

Read the brand new quarterly magazine from SportBusiness. Collating the top content from our global editorial teams in London, New York and Singapore, over January, February and March 2021

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Carsten Koerl, Sportradar global chief executive. Fisher and Russo also discuss the demise of the split-season plan advocated by Major League Baseball’s Tampa Bay Rays, new funding rounds for non-fungible token (NFT) companies Autograph and Animoca Brands, historic investment into the Premier Hockey Federation, a large-scale betting pact between Fubo Gaming and two Texas-based pro soccer clubs, and a reimagined model of governance for US college sports.

The Last Dance and Drive to Survive raised the bar in sports documentary making. But as rights-holders from golf to tennis follow the path of F1 with behind-the-scenes series, SportBusiness asks filmmakers and broadcasters whether the so-called golden age of non-live sports production risks becoming a factory of formulaic TV.

Chris Wandell, PGA Tour's vice president of media business development, tells SportBusiness how the organization hopes its collaboration with Netflix will replicate the success of Formula 1’s Drive to Survive series on the platform.

Home to superfans and voracious consumers of sports content, Vietnam has great potential for the sports industry. But it’s got to be approached with tact, says Ian Paynton, co-founder of Hanoi-based content agency We Create Content.