SportBusiness Review December 2019

In this month’s issue…


Airbnb deal demonstrates soft power of the Olympics

Minor League Baseball franchise reduction could result in major changes

Asean still needs the SEA Games, its regional Olympics

The Big Interview

Keith Pelley, European Tour chief executive

Finance & Money

In a special report, we ask three owners of English Football League clubs – Andrea Radrizzani (Leeds Utd), Carol Shanahan (Port Vale) and Dale Vince (Forest Green Rovers) – about the challenges of business away from the glitz and glamour of the Premier League

Tokyo 2020

Smashing Olympic sponsorship records – Masahiko Sakamaki, executive director, TOCOG marketing bureau

‘Delivering messages of resilience, recovery and hope’ – Masa Takaya, communications team leader


Kevin Sim – the Bundesliga’s navigator in the choppy seas of the Asia-Pacific media market

Business Development

Sevilla’s back-room operations working to catch up with on-field success


Bayern Munich at crossroads as club prepares for life without Hoeness and Rummenigge

Yao Ming’s CBA juggling act gets a boost from NBA travails

Fan Engagement

Aston Villa first on board as Fortress add everyday spending to club membership


Mariners seek to forge new ticketing ground with Flex Membership plan

San Francisco 49ers continue concessions revolution with unlimited food and drink

Sponsorship & Marketing

Liverpool v New Balance: six things we learned

Click here to download the full issue as a PDF


Most recent

What previously were just MLB practice sessions unseen by fans have become an important source of content for clubs and their regional sports networks, and have helped broadcast production crews prepare for the regular season

Abu Dhabi is using UFC's 'Fight Island' as a pilot project to determine if it can expand the event's 'safety bubble' model to include spectators. SportBusiness speaks to Ali Hassan Al Shaiba, executive director of tourism and marketing for the city's Department of Culture and Tourism.

Tom King looks at how China is getting its sporting calendar back on track, and how the global health crisis has affected some of the weaker industry players in the country.

The Abu Dhabi government has turned the majority of Yas Island into a ten-square-mile safe zone just for the UFC, with each of the 2,500 people on site being tested for Covid-19 on five separate occasions during their stay.