SportBusiness Review November 2019

In this month’s issue…


USOPC’s Rule 40 approach could help IOC resist perimeter advertising

Dramatic developments in and around Nationals Park helps transform MLB team

Asia’s idol-crazy sports fans show stars still mean more than teams for sponsors

The Big Interview

Alejandro Agag and Jamie Reigle, Formula E


The execs who shaped sponsorship in the last 12 months

Sponsorship & Marketing

Formula E closing the gap on Formula 1 as a sponsorship proposition

The NBA’s burnt bridges in China won’t be easily mended


Endeavor’s IPO postponement completes summer of gloom for industry

Sinclair Broadcast Group president Chris Ripley: ‘There’s a real commercial logic’ behind buying more RSNs

Sports Betting

Can data be classed as IP? Sportradar and Genius want to find out

Fan Engagement

Vodafone and Bundesliga build bridge from stadium to living room with 5G first


Auckland plays to its strengths as New Zealand’s global gateway

Business Development

DAZN-Infront joint venture aims to run handball federation “like a business”

Badminton steps outside with new format

New Devils boss looks to leverage arrivals of NHL stars Subban and Hughes

Click here to download the full issue as a PDF


Most recent

Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.

Venerable maker of sports simulation games has seen a strong resurgence amid the Covid-19 outbreak. Eric Fisher reports.

Without live events, international federations are being forced to innovate with their fan engagement strategies. Adam Nelson reports.

As the end of May approaches and the Premier League continues to work on ‘Project Restart’, Adam Nelson examines the legal issues facing English football’s operating bodies as they push for football’s return.