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SportBusiness Review November 2019

In this month’s issue…

Worldview

USOPC’s Rule 40 approach could help IOC resist perimeter advertising

Dramatic developments in and around Nationals Park helps transform MLB team

Asia’s idol-crazy sports fans show stars still mean more than teams for sponsors

The Big Interview

Alejandro Agag and Jamie Reigle, Formula E

Trailblazers

The execs who shaped sponsorship in the last 12 months

Sponsorship & Marketing

Formula E closing the gap on Formula 1 as a sponsorship proposition

The NBA’s burnt bridges in China won’t be easily mended

Media

Endeavor’s IPO postponement completes summer of gloom for industry

Sinclair Broadcast Group president Chris Ripley: ‘There’s a real commercial logic’ behind buying more RSNs

Sports Betting

Can data be classed as IP? Sportradar and Genius want to find out

Fan Engagement

Vodafone and Bundesliga build bridge from stadium to living room with 5G first

Events

Auckland plays to its strengths as New Zealand’s global gateway

Business Development

DAZN-Infront joint venture aims to run handball federation “like a business”

Badminton steps outside with new format

New Devils boss looks to leverage arrivals of NHL stars Subban and Hughes

Click here to download the full issue as a PDF

 

Most recent

Simon Green, head of broadcaster BT Sport, talks about the impact of the Covid-19 pandemic on media rights values and consumer habits and says closed-door sport is not the product the broadcaster paid for. Adam Nelson reports.

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

In the face of severe fiscal losses after the coronavirus pandemic, SportBusiness asked sports industry insiders what they think the prospects are for rights-holders, and what must be done to emerge from the Covid-19 crisis stronger than before.

Second of a two-part report from the APOS 2020 Virtual Series, the online incarnation of the leading Asia-Pacific media, telecoms and entertainment industry conference hosted by Media Partners Asia.