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SportBusiness Review November 2019

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Swimming
Sponsorship & Marketing

Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics
Multi-Sport
Media

Indian media company Lex Sportel Vision has launched a new sports pay-television channel, 1Sports, as it continues to tussle with media group Discovery over control of the DSport channel
Multi-Sport
Technology

The Tokyo 2020 Olympic torch relay will use hydrogen fuel at certain stages as part of the organisers' efforts to hold an environmentally friendly Games
Boxing
Media

The International Olympic Committee's Olympic Channel will provide exclusive global digital coverage of the five boxing qualification events for Tokyo 2020 taking place between February and May

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Basketball
Marketing

Initiative designed to further monetize collated information on Capital One Arena visitors Wizards and Capitals owners better able to offer personalized promotions to fans and guests
Football
Sponsorship & Marketing

Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
American Football
Events

Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
Snooker
Marketing

The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.