SportBusiness Review January-February 2020

In this month’s issue…


Sport needs to deal with its sustainability problem

Stern was ‘pure caring concealed in vinegar’

Hard work for China to meet lofty 2020s sporting goals

Business Development

Where did it all go wrong for Tough Mudder?

Inside the Wizards’ strategy to develop Japanese fandom

MLB’s new NYC headquarters reflects Manfred’s ‘One Baseball’ vision

XFL confident its second act will prove a success

Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC

Teams in prime US destinations mine tourists for tickets

Sponsorship & Marketing

Young, gifted and Parisian: why PSG means more than football to global brands

European success reinforces Ajax’s status as brands’ platform of choice in the Netherlands

‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue

Chinese athletes to benefit as government heads off potential for endorsement disputes


Automated production and user-generated content will help FIH monetise new OTT service

Uefa and Team get off to winning start

Unsuccessful initial tender raises questions over K League’s domestic media strategy


Building bridges and breaking ground – what 2020 holds for World Athletics

Malaysian FA pushes for club privatisation but teams still rely on state support


Reliability the watchword as Los Angeles takes long run at the Olympics

2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era


Football and Rocket League’s young relationship is already on the rocks

Click here to download the full issue as a PDF


Most recent

Platform was already stepping up work in traditional sports, providing alternate coverage for the likes of the NFL Interactivity providing crucial fan engagement tool during sport’s shutdown

To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign

Sixteen current NBA players to take part in inaugural "NBA 2K Players Tournament" Competitors include Kevin Durant, Trae Young, Donovan Mitchell, and Devon Booker

When the Indian Premier League enacted cost-cutting measures in March 2020, franchises were shocked given the relative profitability in recent years. John Duerden takes a closer look at how the coronavirus outbreak led to the decision.