Selling shovels in a gold rush | Ravi Krishnan, co-founder and CEO of Stepathlon
Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.
Invictus Games | The rise and rise of “the most important sports competition in the world”
The Invictus Games begins in Toronto on Saturday, with more than 500 athletes from 17 nations set to compete in front of packed stands and global TV audiences. Mark Bisson finds out why the event has proved such a success for athletes, fans and commercial partners since its launch in 2014.
Fake news | Major brands take on China’s counterfeiters
With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.
PAC 12 Networks | Masters of their own destiny
The Pac-12 Conference aligns itself with the innovation and entrepreneurial ethos of the burgeoning tech companies in neighbouring Silicon Valley. But what role will those companies play when the next big round of media rights comes into play?
The Secret Fan | Gfinity Elite Series, London
Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.
Business case study | Mayweather-McGregor sets event marketing benchmark
With Floyd Mayweather's fight against Conor McGregor said to have broken PPV, ticket and sponsorship records, Andy Fry looks at what sport can learn from the Las Vegas bout that caught the imagination of the sporting world.
Sports betting | A wager gone wrong?
As the Premier League season starts without a betting partner after the competition cancelled its deal with Ladbrokes, SportBusiness International asked a series of experts as to whether sport and gambling are moving closer together or further apart.
Model partners | CGF develops its value proposition with Lagardère Sports
A new partnership between the Commonwealth Games Federation (CGF) and the Lagardère Sports agency will overhaul the bidding process and staging of the quadrennial event. Robert Ridley reports.
IOC Dual Award | Winners & Losers – Part 5: SPORTS FEDERATIONS
In the fifth of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin assesses how the award may affect the programme and sports featured.
Opinion | Does securing a new star’s social media fanbase mean the shirts will follow?
Player transfers highlight the capricious nature of the global football fan in the social media era, says Richard Clarke.