ATP renews Infosys deal with focus on innovation
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
Assos steps up to take UCI team title rights after NTT departure
UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
RLWC2021 signs Cazoo as Principal Sponsor in seven-figure deal
The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Cazoo as the tournament's principal sponsor
Stevenage FC tries to build on the success of innovative Burger King gaming partnership
Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
FFR extends with RATP Group for four more seasons
The French Rugby Federation (FFR) has renewed with long-term sponsor, transport provider RATP Group
Swiss Super League swaps banks as Credit Suisse becomes title sponsor
The Swiss Football League's flagship competition, the Swiss Super League, is to switch title sponsors next season, remaining in the banking sector with Credit Suisse
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league