Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Birmingham 2022 secures North’s telecoms services
The organising committee of the 2022 Commonwealth Games in Birmingham has signed technology specialist North as the 'Official Network Technology Integrator' for the event
Klein: Mondelēz International activation to be among largest in Bundesliga International era
The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Valencia signs up Papa John’s with brand set to build in region
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Leeds United swells sponsorship portfolio with Hisense deal
English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Valencia ‘very advanced’ in shirt sponsor hunt prompted by betting ban
LaLiga outfit Valencia is “very advanced” in the process of finding a new shirt sponsor for the 2021-22 season.
LTA adds Dunlop to growing sponsorship portfolio
The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
December deadline for Europa, Conference League sponsorships as two offers accepted
Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…
Cadbury adds Wolves to football club portfolio
Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Intermarché follows up FFF renewal with LNR sponsorship
France's National Rugby League (LNR) is the latest French sports rights-holder to sign up supermarket chain Intermarché to a sponsorship deal.