The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
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Blue Jays could start 2021 MLB season in Tampa area
Major League Baseball's Toronto Blue Jays could be forced to start their 2021 campaign in the Tampa area due to ongoing travel restrictions between the United States and Canada in the wake of the Covid-19…
New F1 chief Domenicali: We’ll weigh up ‘rotation’ policy for calendar
Formula 1 could employ a “rotation” policy when it comes to drawing up future calendars, according to the motor-racing championship’s newly-installed chief executive and president Stefano Domenicali.
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Setanta renews for five years in Belgian Pro League’s latest international deal
Subscription broadcaster Setanta Sports has secured exclusive rights to Belgium’s Pro League in Ukraine and the Eurasia region in a five-year agreement.
Mondelēz expands European football portfolio with LFP and Celtic deals
Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Genius Sports adds Argentinian FA to live data portfolio
Sports data and technology company Genius Sports Group has agreed a long-term deal with the Argentinian Football Association (AFA) encompassing exclusive live data and integrity rights