Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
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Former Synergy trio launch ‘The Space Between’ agency
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Houston Dynamo, Dash unveil comprehensive brand refresh
Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
PSG signs Yabo Sports as latest regional gambling sponsor
Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
LaLiga clubs set for major salary cuts
LaLiga, the governing body of the top two professional football league in Spain, has reduced clubs’ salary caps by more than $700m (€589m) in a move that will force the likes of Barcelona and Real Mad…