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Stevenage FC tries to build on the success of innovative Burger King gaming partnership

Battling away in the lower reaches of English football's fourth tier, Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. Fast forward 18 months and a marketing campaign focused on EA Sports FIFA series has propelled the club's popularity with gamers and prompted it to become the first English football club to launch its own live esports platform. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

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Battling away in the lower reaches of English football's fourth tier, Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. Fast forward 18 months and a marketing campaign focused on EA Sports FIFA series has propelled the club's popularity with gamers and prompted it to become the first English football club to launch its own live esports platform. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.

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