Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
Scottish Rugby extends with RBS in grassroots-focused deal
Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
Ceará adds Coco Bambu as sponsor for rest of Brasileirão season
Brazilian football club Ceará has signed up restaurant chain Coco Bambu as a sponsor.
PSG signs Yabo Sports as latest regional gambling sponsor
Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
Rangers becomes latest club to sign individual Cadbury deal
Scottish Premiership club Rangers has continued to add to its sponsorship portfolio, signing deals with Mondelēz International-owned chocolate brand Cadbury and Glasgow Airport.
South Africa Rugby drives on with Land Rover
South Africa Rugby has extended its contract with multinational automotive brand Land Rover
BCCI signs Jio as women’s T20 Challenge first independent sponsor
The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
AC Milan adds Etro to sponsorship portfolio
Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor