Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor
Optus adds Women’s Euro 2022 to football portfolio
Australian telecoms operator Optus has acquired rights to the Uefa Women’s Euro 2022 national team football tournament.
C More adds AFC rights to football output
Pay-television broadcaster C More has acquired rights in Finland and Sweden to the Asian Football Confederation’s club and national teams competitions across the 2021-24 cycle.
Werder Bremen adds 188Bet and renews with AB InBev
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio
Atlético Madrid adds another year to Ria Money Transfer contract
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.