Matthew Glendinning

SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…

Casino and resort brand Harrah’s Cherokee Casinos has become an Official Sponsor of the NFL’'s Carolina Panthers in a five-year deal.

The England rugby union team will be kitted out by UK-based sports brand Umbro from September 2020 – despite especially strong sales for the incumbent kit supplier Canterbury in the last week of the R…

Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.

Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022

World Rugby has re-appointed IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through to the 2023 tournament in France

Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.

Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.

Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games

The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games

Brazilian Série A football club Corinthians has expanded its partnership with the Brazilian management software company TOVTS.

Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8