Kore Software takes ‘monumental step forward’ with Hookit acquisition
New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports…
ICC picks Turnstile for sponsorship evaluation brief
The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle
Velocity Global joins DP World Tour in official partner tier
Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Getty Images positions remote technology to enhance Beijing Winter Games coverage
Global visual content creator Getty Images will serve as the Official Photographic Agency of the International Olympic Committee for the upcoming Olympic and Paralympic Winter Games in Beijing
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
Volvo Car Sweden named title sponsor of Scandinavian Mixed tournament
Volvo Car Sweden has become the title partner of the ‘Scandinavian Mixed Hosted by Henrik and Annika’, the first-of-its-kind golf tournament featuring 78 men and 78 women playing for one prize fund and…
Qatar Racing extends sponsorship of French horse racing classics to 2027
French horse racing’s governing body France Galop has extended its agreement with Qatar Racing for the title rights to the top two thoroughbred races in France – the Prix de l’Arc de Triomphe and the P…
Papa John’s joins Scottish Rugby portfolio
Global pizza delivery brand Papa John’s has signed as the official pizza and takeaway partner of Scottish Rugby.
New Visa-Fifa deal marks biggest women’s football sponsorship commitment
Payment services brand Visa made the biggest-ever sponsorship commitment in women’s football last month when it acquired the top women’s football package under Fifa’s revamped sponsorship structure.
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