Horizon gives name to Irish Open in ‘strategic alliance’ led deal
Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Tezos adds Manchester United training kit sponsorship to sports portfolio
Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos.
The deal is thought to be worth £20m (€23.7m/$27.3m
Fuse promotes Kendall to MD as Hutchison takes FA commercial partnerships role
Omnicom Media Group-owned sponsorship agency Fuse has promoted Sarah Kendall to UK managing director following the move of the former MD, Stephen Hutchison, to a leading commercial role at the Football…
Harvey Norman signs new deal as Super Rugby Pacific title sponsor
Australian retailer Harvey Norman has signed a new deal as title sponsor of Super Rugby Pacific, the new format of Super Rugby competition, for the 2022 season
Kore Software takes ‘monumental step forward’ with Hookit acquisition
New York-based marketing solutions company Kore Software has acquired two companies in the sponsorship and engagement marketing space: the AI-powered analytics platform Hookit and the professional sports…
ICC picks Turnstile for sponsorship evaluation brief
The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle
Velocity Global joins DP World Tour in official partner tier
Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…
Excel Sports Management runs Outback Steakhouse college basketball campaign
Australian-themed US restaurant chain Outback Steakhouse has signed up 12 college basketball athletes to strengthen the brand’s presence in US college sports.
Getty Images positions remote technology to enhance Beijing Winter Games coverage
Global visual content creator Getty Images will serve as the Official Photographic Agency of the International Olympic Committee for the upcoming Olympic and Paralympic Winter Games in Beijing