Crédit Mutuel agrees main sponsorship deal with French Athletics Federation
Banking group Crédit Mutuel has expanded its sponsorship commitment to French athletics by becoming the main sponsor of the French Athletics Federation (FFA) for the period covering the 2024 Olympic Games …
Turnstile appointed as EPCR’s sponsorship valuation agency
European Professional Club Rugby (EPCR) has appointed the Turnstile agency to deliver sponsorship valuation services across its commercial portfolio for both the Heineken Champions Cup and the EPCR Challenge…
Corinthians and Santos sign up back-of-shirt sponsors
Brazilian football rivals Corinthians and Santos have each concluded back-of-shirt sponsorship deals ahead of their first matches in the 2022 Campeonato Paulista, the São Paulo state championships.
Boodles takes on Cheltenham Gold Cup naming rights
UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.
Betfair inks ‘biggest’ Brazilian state football deal with Campeonato Carioca naming rights
Betting operator Betfair has signed what is claimed to be the “biggest commercial agreement” in Brazilian state football as the naming rights sponsor for this year’s Campeonato Carioca.
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Slice replaces Samsung as Mumbai Indians main shirt sponsor
Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024.
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FBD Insurance acquires naming rights to Semple Stadium home of Tipperary GAA
Irish insurer FBD Insurance has taken on the naming rights to Semple Stadium, the home of hurling and Gaelic football for the Irish country of Tipperary and the third biggest stadium in Ireland
Uniqlo extends as ITF Wheelchair Tennis Tour title sponsor
Clothing retail brand Uniqlo has extended its title sponsorship agreement with the International Tennis Federation for the ‘Uniqlo Wheelchair Tennis Tour’ for three more years through 2024.
Riot Games signs LEC sponsors, Immortals sell title rights to Progressive Insurance
Riot Games has renewed its sponsorship agreements with Red Bull, Warner Music and furniture company Secretlab for the 2022 League of Legends European Championship (LEC) season
MAG Seguros renews Copa do Brasil sponsorship
Insurance firm MAG Seguros has renewed its official sponsorship of the Copa do Brasil, Brazilian club football’s showcase cup competition, for the third year in a row.