Premier League enters VR gaming with Rezzil investment and licensing deal
The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Smith + Nephew joins UFC sponsorship roster
The Ultimate Fighting Championship (UFC) has announced a new multi-year sponsorship agreement with Smith + Nephew
Stage set for bidding war as FFF launches kit supplier tender
The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
World Archery signs Navek as diamond sponsor
World Archery has announced Turkish archery equipment manufacturer Navek as a diamond-tier sponsor
Concacaf appoints Macron match official kit supplier
Concacaf has announced Italian sportswear brand Macron as its new kit supplier for match officials for the next six seasons
Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Delta Air Lines extends long-running New York Mets sponsorship
The New York Mets has announced a multi-year extension with Delta Air Lines, which will remain the Major League Baseball team's official airline partner