Fifa agrees sponsorship with mindfulness app Calm
Fifa has announced a branded licensing deal with mental wellness app Calm ahead of the men’s World Cup in Qatar.
UniqFEED virtual advertising solution enables Pepperstone sponsorship of Paris Masters
ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
PCB signs first stadium naming rights deal with National Bank
The Pakistan Cricket Board has announced a five-year naming rights deal for the National Stadium in Karachi with the state-owned National Bank of Pakistan (NBP)
FAI terminates kit sponsorship deal with Umbro licensee
The Football Association of Ireland has chosen to unilaterally end its sponsorship agreement with its kit supplier JACC Sports Distributors, despite signing a multi-year deal
Hancock pulls out of Netball Australia sponsorship as other brands hold firm
Mining and agricultural company Hancock Prospecting has withdrawn its sponsorship agreement with Netball Australia following a high-profile clash with the national team players, as other sponsors have…
Hertz signs sponsorship with Rolex Paris Masters
Car rental company Hertz has announced a new long-term sponsorship agreement with the Rolex Paris Masters tennis tournament
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage
Beadle leaves CSM for sponsorship role at Leeds United
Chris Beadle has left the CSM Sport & Entertainment agency to join Premier League club Leeds United as director of partnership sales
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Manchester City renews Unilumin LED display agreement
Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports