EFL agrees multi-year extension with EA Sports
The English Football League (EFL) has announced a five-year extension of its sponsorship and licensing deal with EA Sports
ATP continues sponsorship drive with new Yokohama Tire deal
The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship agreement with Yokohama Tire.
Ecuadorian clubs pile pressure on GolTV over late payments
GolTV's troubles in Ecuador continue to mount as five LigaPro clubs revealed they have not been paid by the pay-television broadcaster for the last six months.
Michelob deepens golf association through PGA of America extension
Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.
Uefa issues separate tender for women’s competitions ball, apparel supplier
Two months after launching a general tender for sponsorship rights to its women's football properties, Uefa today announced a separate bidding process for prospective apparel and match ball suppliers.
Premier League enters VR gaming with Rezzil investment and licensing deal
The English Premier League today announced it has acquired a stake in virtual reality software firm Rezzil and agreed a new four-year licensing agreement.
Smith + Nephew joins UFC sponsorship roster
The Ultimate Fighting Championship (UFC) has announced a new multi-year sponsorship agreement with Smith + Nephew
Stage set for bidding war as FFF launches kit supplier tender
The French Football Federation (FFF) has officially launched a new kit and apparel supplier tender process, with competition expected on incumbent Nike from major rivals Adidas and Puma.
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Vitality widens ECB sponsorship to take on vacant naming rights position
The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.