EXCLUSIVE: Fifa stalled on Hyundai renewal worth $300m-plus per cycle
Fifa stalled on a sponsorship renewal offer from Hyundai in 2019 worth more than $300m (€291.9
Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal
Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.
EXCLUSIVE: F1 lining up new airline sponsor as Emirates talks break down
Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal
EA Sports agrees Uefa Women’s Champions League sponsorship and licensing deal
EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
Shell signs eight-year British Cycling deal
Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030
Manchester City agrees latest regional betting deal with Sportium
Manchester City has agreed a regional sponsorship deal with Spanish betting brand Sportium that sees the company become the club’s Official Betting Partner in Latin America.
NHL introduces virtual advertising ‘Dasherboards’ in Supponor tie-up
The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
Emirates agrees three-year extension to DP World Tour deal
Golf’s DP World Tour has agreed a three-year extension to its sponsorship agreement with Emirates, with the international airline continuing as an Official Partner of the tour until the end of the 2024 s…
TGI Sport concludes trio of deals with Sportseen acquisition
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…
Everton latest club to strike hair transplant deal with Vera Clinic tie-up
Everton has become the latest Premier League club to strike a deal in the hair transplant category, agreeing a deal with Turkey-based aesthetics company Vera Clinic