HomeNewsSponsorship & MarketingSkiingAustria

Personalshop sponsors ski jumping’s Four Hills Tournament in Infront-brokered deal

Stefan Kraft of Austria competes during the the Four Hills Tournament Men at Bischofshofen in 2022. (Photo by Bjorn Reichert/NordicFocus/Getty Images).

Austrian mail-order company Personalshop has been announced as the new Presenting Sponsor of ski jumping’s Four Hills Tournament in a deal brokered by the Infront agency.

The three-year deal runs from the 2022-23 edition of the competition until the end of the 2024-25 event and marks the first time the brand has sponsored a major sports event.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Skiing
Media

Warner Bros. Discovery has expanded its skiing coverage in a deal with the Infront agency for rights in 45 European markets to FIS World Cup events held in Switzerland
Biathlon
Sponsorship & Marketing

The Austrian Ski Federation (ÖSV) has extended its marketing rights agreement with the Infront agency for the International Biathlon Union (IBU) World Cup event in Hochfilzen, Austria, until the end of …
Skiing
Media

Norwegian public-service broadcaster NRK has agreed a sublicensing deal with streaming company Viaplay for rights to the 2023 and 2025 Nordic World Ski Championships, the latter of which will be a ‘home’ eve…
Skiing
Media

Subscription streaming broadcaster Viaplay has acquired exclusive live Swedish broadcast rights to FIS World Cup events held in Austria in a deal with Eurovision Sport, the sports arm of the European Broadcasting…