Emirates agrees three-year extension to DP World Tour deal
Golf’s DP World Tour has agreed a three-year extension to its sponsorship agreement with Emirates, with the international airline continuing as an Official Partner of the tour until the end of the 2024 s…
TGI Sport concludes trio of deals with Sportseen acquisition
TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…
Everton latest club to strike hair transplant deal with Vera Clinic tie-up
Everton has become the latest Premier League club to strike a deal in the hair transplant category, agreeing a deal with Turkey-based aesthetics company Vera Clinic
TGI Sport agrees further virtual advertising deal with Brand Brigade acquisition
TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…
E& reinforces rebrand with Abu Dhabi GP sponsorship
E&, the Emirati-based telecoms services provider formerly known as Etisalat, has agreed a multi-year deal to become a founding partner of Formula 1’s Abu Dhabi Grand Prix.
EXCLUSIVE: Bruin-owned TGI Sport buys specialist virtual advertising agency ISG
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
Sponsorship deals at risk as Cazoo shuts down European business
Online car retailer Cazoo has decided to shut down its European business to focus on the UK, raising serious questions about the brand’s sports sponsorship deals on the continent.
Manchester City agrees regional sponsorship deal with LeoVegas betting brand
Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’.
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ICC clean sites policy ‘complicates Lord’s bid’ for World Test Championship
The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
BBC Wales ‘agrees 5-year deal’ for Welsh women’s national team
BBC Cymru Wales, the Welsh arm of British public service broadcaster the BBC, has agreed a deal with the Football Association of Wales to broadcast Wales’ national women’s team qualifying fixtures for…