The East Asia Super League is aiming to take the packaging, presentation and on-court quality of club basketball in the region to a new level.
Former agent and translator aims to create Asian basketball’s ‘Champions League’
SportBusiness speaks to Matt Beyer, the chief executive of the East Asia Super League about his plans for the competition and his background working as a translator for Yi Jianlian in the NBA
Retired basketball players make concerted content push
Nearly three decades after its initial formation, the National Basketball Retired Players Association is seeking to elevate the voices and insights of its members through the development of a broad-based content network, Legends Media & Entertainment. US Editor Eric Fisher reports.
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Lakers, James remain atop NBA merchandise sales rankings
Los Angeles team retains popularity with fans despite on-court struggles
Chicago Bulls sign wide-ranging Klarna partnership
The National Basketball Association's Chicago Bulls have secured a wide-ranging agreement with Swedish fintech company Klarna, which will sponsor the team's practice jersey among other assets.
Sinclair completes NBA digital rights, DTC financing deals
Rights agreement joins one made last month with the National Hockey League
Clash at The Coliseum opens door for Nascar to stage international races once again
Nascar's high-profile pre-season exhibition race on a temporary track at the Los Angeles Memorial Coliseum in California is expected to serve as template for future races in key overseas markets. Bob Williams reports.
Bundesliga: 20 per cent of domestic viewers watching league’s alternate streams
Over 400,000 German viewers of the first Der Klassiker of the 2021-22 season chose to watch the game using non-traditional feeds, innovations created thanks to the Bundesliga's 'glass-to-glass' strategy. Adam Nelson speaks to DFL stakeholders about how new broadcasting initiatives are helping to boost the league's engagement and revenues.
Carsten Koerl on Sportradar’s global business ambitions
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Carsten Koerl, Sportradar global chief executive. Fisher and Russo also discuss the demise of the split-season plan advocated by Major League Baseball’s Tampa Bay Rays, new funding rounds for non-fungible token (NFT) companies Autograph and Animoca Brands, historic investment into the Premier Hockey Federation, a large-scale betting pact between Fubo Gaming and two Texas-based pro soccer clubs, and a reimagined model of governance for US college sports.
Long Read: Why the ‘golden age’ of the sports documentary risks becoming formulaic TV
The Last Dance and Drive to Survive raised the bar in sports documentary making. But as rights-holders from golf to tennis follow the path of F1 with behind-the-scenes series, SportBusiness asks filmmakers and broadcasters whether the so-called golden age of non-live sports production risks becoming a factory of formulaic TV.