FIBA
Fiba World Basketball Summit: harmonious event secures Baumann’s legacy
World Basketball Summit 2018 | Building China’s basketball legacy
Fiba | Delivering a global perspective on basketball
World Basketball Summit promises to bring basketball together
FIBA secretary general Patrick Baumann looks ahead to the first World Basketball Summit, which takes place in Xi’an, China, on October 3 and 4
DIGITAL | How Fiba made a margin on social media
Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.
Sponsored Content | Genius Sports Unlocks Data for Savvy Sports
Sports leagues and federations are becoming increasingly aware of the technologies required to handle the explosion of game-changing data, according to Genius Sports’ managing director, Nick Maywald.
CASE STUDY | How Fiba used digital media to build audiences for youth competition live streams
In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.
Hanging with the Kids | How Fiba made a margin on its youth competition content
Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.
A whole new ball game? | Patrick Baumann, Fiba
With so much else going right for Fiba, perhaps the time is ripe to heal the 16-year-old wounds with the elite clubs behind the breakaway Euroleague. Fiba secretary general Patrick Baumann talks to Frank Dunne about defending the sporting pyramid in a changing world.
Frank Dunne | A bigger Euro 2016 and a smaller Euroleague and European Union
It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.
Sponsorship Works 2016 | Sponsorship Case Study | Beko and Fiba
EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.
Case Study 2: Basketball
The most successful federations have looked to bring in influential executives with experience outside the federation space. Kevin Roberts looked at the approach of FIBA (the International Basketball Federation).
New Professional Era
Kevin Roberts went deep into the world of IFs, identifying the major challenges they face in their day-to-day running, and picking out examples of best practice from the last 12 months. Which IFs are succeeding – and which aren’t – in areas such as governance and transparency, marketing and communications, innovation and global expansion?
Young, Three and Speedy
Ahead of this month’s Manila Masters, Rob Ridley looks at how 3x3 basketball could be set for a significant growth curve, helped by the International Basketball Federation (FIBA)’s new tie-up with IMG.