![(Catherine Steenkeste/NBAE via Getty Images).](https://uploads-sportbusiness.imgix.net/uploads/2020/03/GettyImages-1044058464.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
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