The US division of leading global technology leader LG Electronics uses its sponsorship of the National Collegiate Athletic Association (NCAA) to enhance the game day experience of college sports fans through its range of consumer products.
EuroBasket 2015 presented by Beko took place in Croatia, France, Germany and Latvia. it was broadcast in more than 100 countries and registered a cumulative TV audience of 189m1. It was attended by 711,131 spectators, an increase of 116 per cent on the 2013 edition.
The Asociación de Clubes Españoles de Baloncesto (ACB), which organises the top tier of club basketball in Spain, has signed a wide-ranging collaboration agreement with Ningbo Weilburg Tianshan Investment M…
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.