USTA chief executive Michael Dowse tells SportBusiness how, despite facing multiple unprecedented issues and sharp ratings declines, the organization was able to bring back elite tennis and make a small profit with the US Open. Bob Williams reports
Our latest on Covid-19
Phil Mickelson may skip Houston Open as fans will be present
Phil Mickelson says he is considering pulling out of the Houston Open due to health and safety reasons as fans will be present at the Masters tune-up event
NFL prepared to push back Super Bowl LV to March
The National Football League is ready to push back Super Bowl LV into March in the wake of the global Covid-19 pandemic, according to Green Bay Packers president Mark Murphy.
USTA completes US Open renovation on time and on budget
Danny Zausner, managing director of the Billie Jean King National Tennis Center, tells SportBusiness why the Flushing Meadows campus was redesigned and how the new Louis Armstrong Stadium will be monetized.
Australian Open grows attendances and revenues by 50 per cent after embracing “choice and entertainment” mantra
Richard Heaselgrave, Tennis Australia's chief revenue officer, tells Adam Nelson how pivoting the first grand slam of the tennis season away from tennis has helped the event to grow dramatically over the past five years.
AELTC extends multiple sponsorship deals
The All England Lawn Tennis Club (AELTC), organiser of the Wimbledon Championships, has announced it has renewed official supplier deals with Rolex, Jaguar and Robinson’s.
Tennis Australia CEO plans to fill 50 per cent of seats
Crowds of up to 50 per cent of those admitted in normal years will be able to attend the Australian Open in 2021, Tennis Australia chief executive Craig Tiley has confirmed
Elite tennis to return to London’s O2 with 2022 Laver Cup
Top-level men’s tennis will return to London’s O2 Arena in 2022, with the venue having been announced as the host for the Laver Cup for that year.
French Open attendance to be capped at 1,000 per day
The daily attendance cap at this year’s French Open has been further reduced to 1,000 ahead of the start of the grand slam tennis tournament this weekend.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.
Going beyond the box score
How on-screen graphics are becoming the gateway to a new level of fan engagement through personalised access to data, merchandising and even second screen experiences.
Sapphire looking to uncover tech jewels
Michael Spirito, managing director of high-profile venture capital fund Sapphire Sport, discusses the current sports technology landscape with SportBusiness US Editor Eric Fisher.