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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Liverpool’s record £125m profit reflects “virtuous circle”, says CCO
English Premier League team Liverpool FC has announced pre-tax profits of £125m (€143m/$162m) for the financial year to May 2018, a record in world football.
Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC
Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.
Northern Ireland’s FA Cup swaps lagers in five-year title sponsor deal
The Irish Football Association (IFA) has signed up Sadler’s Peaky Blinder Lager as title sponsor to its leading cup competition.
Bids invited for Uefa club competitions official match ball rights
Uefa has invited tenders in the sports category, including the official match ball, for its men’s club competitions for the 2021-24 commercial cycle.
Etihad Airways to sponsor Mumbai City FC
Abu Dhabi airline Etihad Airways has agreed a deal to sponsor Mumbai City FC, the Indian Super League club that last month became part of City Football Group
Manchester City agrees training kit deal with Marathonbet
Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.