The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.
Our latest on Covid-19
Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
Viagogo could be forced to sell all or part of StubHub
UK regulators concerned about consumer impacts from large-scale ticketing merger
US Digest | United bid wins 2026 World Cup vote by landslide
In this week's US sports industry round-up: United bid wins 2026 World Cup vote by landslide; NBCSN to simulcast Telemundo Russia 2018 matches; and New Jersey sports betting bill is given the green light.
Braves New World
Elisha Chauhan discovers why the Atlanta Braves have chosen to build their new stadium in the suburbs - the first time a Major League Baseball (MLB) team has done so since the turn of the millennium.
Manfred concerned over MLB’s ability to have attending fans in 2021
MLB commissioner says ongoing issues surrounding Covid-19 creating uncertainty
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Fan interest rises for World Series tickets
Ticket resale market prices rise for MLB championship event
Japan to ‘test anti-virus measures’ at nearly full stadium
Japanese authorities will evaluate procedures to prevent the spread of Covid-19 at events with large numbers of spectators using a series of near-capacity professional baseball games later this month
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.
WATCH NOW: Technology, fan engagement, and data – writing the new rules of sponsorship
In SportBusiness' latest webinar, top industry executives came together to discuss the role of technology, fan engagement, and data in sports sponsorship. You can watch the webinar for free here.