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The NBA’s burnt bridges in China won’t be mended easily

James Harden #13 of Houston Rockets looks on during the preseason match between Toronto Raptors and Houston Rockets at Saitama Super Arena on October 10, 2019 in Saitama, Japan. (Takashi Aoyama/Getty Images)

Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. Industry insiders in China tell SportBusiness about Chinese sentiment on the ground.

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