China’s sports industry is booming and western rights-holders want a piece of the action. John Reynolds looks at the digital strategies employed by major rights holders.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
China Digest | CSL extends media rights deal with CSM
In this week's China sports industry round-up: CSL extends media rights deal with CSM; Sina partners with Mediapro to promote 3x3; and NBA plans month-long Chinese New Year celebration.
BeIN hits out at scaremongering and insists it’s ‘business as usual’ despite Saudi blockade
BeIN Media Group, the Qatari broadcaster, has hit out angrily at media reports suggesting beIN Sports channels are being blacked out in the Middle East and North Africa as a consequence of the Saudi Arabia-led economic blockade of Qatar. Frank Dunne and Robin Jellis report.
Former MP & Silva, IMG and Sportfive executive Pozzali invests in Entourage agency
Carlo Pozzali, one of the co-founders of MP & Silva and also a former IMG and Sportfive executive, has invested in the Entourage talent management and sports marketing agency
Qukes launches campaign as new sponsor of Football Australia’s MiniRoos
Food wholesaler Perfection Fresh Australia has signed a two-year sponsorship with Football Australia’s ‘MiniRoos’ grassroots programme in support of its Qukes baby cucumber brand.
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Fans warned over Euro 2020 ticket refunds if matches move countries
Football fans hoping to attend this summer’s rescheduled Uefa European Championships have been told they will be offered refunds if matches are held behind closed doors or at a reduced capacity, although s…
76ers strike 5G-focused partnership with Verizon
The National Basketball Association's Philadelphia 76ers have struck a multiyear partnership with American mobile giant Verizon, which has been designated the exclusive mobile 5G partner for the team.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.