China’s sports industry is booming and western rights-holders want a piece of the action. John Reynolds looks at the digital strategies employed by major rights holders.
China Digest | CSL extends media rights deal with CSM
In this week's China sports industry round-up: CSL extends media rights deal with CSM; Sina partners with Mediapro to promote 3x3; and NBA plans month-long Chinese New Year celebration.
Flying high
Chinese investment in sport has accelerated over the past year. Sportbusiness International looks at the reasons behind this growing trend.
Seoul’s sports venues reopen to fans
Korean baseball, football and volleyball leagues are welcoming fans back to stadiums in Seoul this week as the government relaxes pandemic-related restrictions
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in active space
Bids across eight categories invited for Uefa national team and ‘Euro-only’ packages
European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle.
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Expo 2020 Dubai builds on football presence with Arsenal deal
Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.