Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
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Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Ally to sponsor inaugural Nascar Cup Series race at Nashville Superspeedway
Ally Financial, a leading digital financial-services company, has been named the presenting sponsor of the inaugural Nascar Cup Series race at Nashville Superspeedway in June
Cognizant makes global play as Aston Martin F1 title sponsor
US-based IT multinational Cognizant has been named as the new title sponsor of the Aston Martin Formula 1 team in a multi-year deal that will showcase Cognizant on the global stage
Tributes paid to John Hogan, the “king of sponsorship” in Formula One
Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
Formula E signs TVA Sports rights deal, Extreme E kits out with Moncler
Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada
India’s Asian Cup bid signals burgeoning ambition to be a sporting power
All India Football Federation president Praful Patel says hosting the 2027 Asian Cup will hasten India's big ambitions in football and sport more generally.
International Women’s Cup unveils plan to become direct rival to Relevent’s Women’s ICC
SportBusiness speaks to John Reynal, the founder of Onside and FXE Futbol, about the strategy behind the IWC and the potential threat of legal action from Relevent Sports.
The Premier League waits for sun to shine on chilly UK media market
The Premier League usually auctions its domestic media rights halfway through its three-season cycle, but Covid has uprooted its plans. Callum McCarthy examines the likely bidders and the league's hopes for an uplift in the value of the rights.
Jason Siegel | 48-team Fifa World Cup raises the stakes for 2026 host cities
Jason Siegel, president and chief executive of Greater Orlando Sports Commission, argues that the city’s experience in staging closed-door NBA and MLS games puts it in a strong position to host matches at the 2026 Fifa World Cup