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James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
From exposure to engagement | F1 uses new tool to price its sponsorship assets
Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.
Bolsonaro determined to axe Petrobras deal with McLaren F1
Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
Vietnam GP secures VinFast title sponsorship
VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.
Goodyear deal to end Dunlop’s BTCC ties
US tyre manufacturer Goodyear has furthered its return to motorsport by agreeing a deal to become the new sole tyre supplier to the British Touring Car Championship from 2020
McLaren’s new marketing chief targets more consumer-facing brands and behind-the-scenes content
McLaren Racing’s new managing director of sales and marketing Mark Waller is promising more consumer-facing brand partnerships and a “much more aggressive” approach to digital and social media from the m…
Super League enters new era – and new continent – with Toronto Wolfpack promotion
With the world's first transatlantic sports team, the Toronto Wolfpack, set to play in the English Super League from the start of the new season, Bob Williams looks into how the unique arrangement is benefiting both the club and the sport of rugby league.
NBA在中国的关系覆水难收
休斯顿火箭队总经理莫雷针对香港问题的一条推特，引发一系列连锁反应。不少人认为，NBA在中国市场恐将遭受巨大损失。然而，有多位业内人士向记者表示，由于合同条款限制，不少中国公司也损失惨重，这次风波是一个“双输”局面。
Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Thai FA president has arresting ambition for SEA leadership
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication