Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
Our latest on Covid-19
Tokyo 2020 reveals ticket refund policy, Pyrenees-Barcelona 2030 bid formalisation delayed
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced its refund policy for ticketholders who are unable to attend the two rescheduled events in 2021
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
James Barclay, Jaguar Racing | “Formula E is the perfect platform to tell the world about our electrification expertise”
Ahead of the fourth round of the Formula E season in Mexico, James Barclay, team director, Jaguar Racing, gave a manufacturer’s take on why the electric motor racing series is proving so appealing to car brands and non-endemic sponsors.
Formula 1 could have up to seven different regional betting sponsors, says ISG
Digital advertising technology could allow Formula 1 to have up to seven different regional betting sponsors, according to the sport’s global data and betting rights partner Interregional Sports Group.
IMG in talks with FIA over possible termination of World Rallycross deal
The IMG agency is in negotiations with the International Automobile Federation (FIA) about potentially ending its deal to promote the World Rallycross Championship
NHRA brings in Camping World as pro series entitlement sponsor
The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
Neveu to depart as leader of World Endurance Championship
Gérard Neveu will step down from leadership of the World Endurance Championship (WEC) motor-racing series at the end of the year, it has been announced.
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Football finance – How the EFL can build a bridge to post-Covid sustainability and profitability
English football should look to build ‘a bridge to a sustainable future’ if smaller clubs are to survive and thrive in a post-Covid world, according to legal experts Nic Couchman, head of sport at law…
AEG’s O2 Arena targets April comeback for London live events
Paul Samuels, executive vice-president of global partnerships for live sport and entertainment company AEG, says the company is targeting a full schedule of events at London's O2 Arena from April next year. Ben Cronin reports.
Guy-Laurent Epstein | How technology is driving Uefa marketing
In the latest video interview from SportBusiness, Uefa marketing director Guy-Laurent Epstein reflects on the ways in which the governing body has engaged with partners and fans during a year which has seen its major club competitions delayed and international competitions postponed.
Euroleague strives to regain momentum after losing a season to Covid
Barring another Covid-related disaster, EuroLeague's overall revenue will bounce back to about €70m in 2020-21.