ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.
Our latest on Covid-19
2021 NFL Pro Bowl to be staged virtually within Madden NFL 21
The National Football League has announced that the 2021 Pro Bowl will now take place virtually, with players competing in Electronic Arts' Madden NFL 21 video game.
NBA sets competitive format for 2020-21 season
Upcoming campaign to feature play-in tournament, two-stage schedule release
Pepsi sponsorship chief Warner says revamped Champions League delivered ‘comparable value’
PepsiCo’s senior director for global sports marketing, Adam Warner, commends Uefa for finding 'different sources of value' in this year reformatted Men's Champions League and explains why the brand has decided to expand its relationship with the governing body to include women's club and national competitions. Ben Cronin reports.
China Digest | Diking is newest sponsor for Russia 2018
In this week's China sports industry round-up: Chinese company Diking is newest sponsor for Russia 2018 | DDMC bids for AFC commercial rights | China updates Formula E race venues, adding Saudi Arabia to the fixtures
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Hugo Boss extends with Formula E for three more years
Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss
Why sport needs strong governance and forensic due diligence in dealing with investors
Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Canelo’s split with Golden Boy and DAZN was written in the stars
Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.