HomeSponsorship & MarketingMotorsportGlobal

From exposure to engagement | F1 uses new tool to price its sponsorship assets

Formula 1 is using a new proprietary tool to provide a more holistic valuation of its sponsorship assets. Ben Cronin speaks to the sport's head of global sponsorship and commercial partnerships Murray Barnett and developer Rob Mills about how it works.

Most recent

In spite of an increase in demand and a greater volume of content being available, "the market for trading rights is old-fashioned"

Verizon-owned digital sports media outlet looks to be aggressive in areas such as legalized wagering, 5G mobile networks, and virtual reality. Yahoo Sports general manager Geoff Reiss discusses the company's efforts with SportBusiness US Editor Eric Fisher

IPL driving growth in Indian fantasy sports sector Users predicted to hit 100m this year Sector continues to face legal challenges

Bradley Rial takes a look towards the future of event hosting in New York, one of the hardest-hit areas in the US during the Covid-19 pandemic.