The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Asian football fan clubs cry out for live digital experiences during shutdown
SportBusiness speaks to Asian fan clubs of European football teams to see what they made of their favourite teams' efforts to keep them engaged during the pandemic.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Brighton reaping benefits of Barber’s community focus
Brighton & Hove Albion chief executive Paul Barber talks about the commercial philosophy that links his time working for the Football Association, the Vancouver Whitecaps in Major League Soccer and now the Premier League club. Ben Cronin reports.
Racing League looks to engage new audiences and reduce dependence on betting levy
Ahead of the start of the inaugural season of the Racing League, SportBusiness looks at how the new competition is looking to achieve "positive disruption" in the UK horse racing market, as well as reduce the sport's dependency on the Horse Racing Betting Levy. Matthew Williams reports.
Nent’s ambitious expansion plans are good news for rights-holders but highly risky
The Nordic Entertainment Group (Nent) plans to become Europe’s number one streaming service. If successful, its Viaplay OTT brand could soon be as ubiquitous as Sky or ESPN. But scaling in Europe on a market-by-market basis is an expensive and highly risky strategy.
Let’s get digital: Transforming equestrian’s commercial landscape
Vanessa Martin Randin, senior manager, media relations and communications at the FEI, explains how innovative digital campaigns are at the heart of evolving commercial opportunities for the International Federation.