The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Innovation, community and a commitment to youth: How Italy’s Lega B became European football’s surprise success story
Frank Dunne takes a look at Italy's Lega B which, against a backdrop of financial crisis and a soft sports-rights market, is thriving.
The business of Dutch football has fans to thank for its survival
Dutch clubs like SC Heerenveen have sold large numbers of season tickets prior to the 2020-21 Eredivisie season, despite there being no guarantees spectators will be allowed to attend matches. Callum McCarthy reports.
DreamHack Sports Games strengthens eAllsvenskan relationship in new deal
Swedish Professional Football Leagues (SEF), the operating body of the top two divisions of domestic football, has agreed a new, long-term deal with esports company DreamHack Sports Games (DHSG) for i…
Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
“Why wait when you have the right partner?” | How Capitals sealed first NHL jersey patch deal
Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.