As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
Team Dimension Data has become the latest UCI WorldTour outfit to partner up with Velon, the marketing, media and technology company for pro-road cycling, with a host of second-tier Pro Continental squads joining up on a formal basis for the first time.
Global IT solutions and services provider Dimension Data has announced the roll out of a landmark data platform for this year’s Tour de France, under its partnership with the event’s organiser Amaury Sports Organisation (ASO).
International Cycling Union (UCI) honorary president Hein Verbruggen has called for the introduction of a ‘World Cycling Series’ for road racing and for the sport to embrace a collective broadcast rights model.
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.