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Working in Tandem
National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.
A brake on progress | The struggle for power in professional cycling
The battle between ASO and the UCI over the 2017 World Tour calendar has plunged professional cycling into one of its periodic power struggles. Frank Dunne looks at how the sport is facing a long, hard climb as it seeks to fulfi l its commercial potential.
Spring Media to market global rights to Ladies Tour of Norway
UCI Women’s WorldTour event the Ladies Tour of Norway has appointed the Spring Media agency to market its global broadcast rights and handle its production needs.
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
The
Proximus and KBC extend as main sponsors of Flanders Classics events
Telco Proximus and bank-insurer KBC have agreed a three-year extension to their contracts as main sponsors of Flanders Classics, the company which organises cycling’s traditional spring classic events i…
UCI to switch anti-doping activity to ITA, cyclo-cross reform detailed
The International Cycling Union (UCI) has become the latest International Federation (IF) to agree to transfer its anti-doping activities over to the International Testing Agency (ITA), while it has made…
HBSE flexing its financial muscle thanks to appointment of head of investments
Owners of NBA Philadelphia 76ers and NHL New Jersey Devils have taken a significant step to develop their wider business interests with appointment of David Abrams to senior executive role
Nashville SC eager to make up for lost time in MLS after overcoming stadium setback
Bob Williams takes a look at the developments in Nashville since the city was awarded a Major League Soccer expansion team in December 2017, and the challenges faced during this period.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
BT’s ‘Beyond Limits’ rebrand informs CSR-focused partnerships with Home Nations FAs
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.