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ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
“I think we’ll get million-dollar deals in the next 4 years” | Women’s sports sponsorship panel highlights, SDMS
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
Michael Andrew: “The ISL shows athletes are beginning to find their voice”
By Michael Andrew, vice-captain and co-owner of New York Breakers, a team in the new International Swimming League.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
A brake on progress | The struggle for power in professional cycling
The battle between ASO and the UCI over the 2017 World Tour calendar has plunged professional cycling into one of its periodic power struggles. Frank Dunne looks at how the sport is facing a long, hard climb as it seeks to fulfi l its commercial potential.
ECB hopes Cricket World Cup momentum fuels enthusiasm for The Hundred
The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.
“Gaming is statistically the fastest growing entry point into a sport” | Fan Engagement panel highlights, SDMS
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
“I think we’ll get million-dollar deals in the next 4 years” | Women’s sports sponsorship panel highlights, SDMS
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
“Two Crystal Palace players will cost more than the Harris Blitzer investment valuation” | Finance panel highlights, SDMS
Highlights of the finance panel at the Sports Decision Makers Summit London. How are investors shaping sport?