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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Play Sports Group acquisition allows Discovery and Eurosport to ‘super serve’ cycling fans
Discovery’s acquisition of the Play Sports Group in January this year served further notice of its strategy to focus its energies on cycling. Ben Cronin speaks to Sameer Pabari, SVP, content & business development, Discovery, and Simon Wear, CEO & founder of PSG ahead of the Tour de France.
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Munich gets nod for 2022 European Championships, aquatics not on the list
The second edition of the multi-sport European Championships tournament will be held in Munich in 2022 after the six participating European federations gave their approval to the hosting plans
Tour of Britain heads to Aberdeenshire
Aberdeen City and Aberdeenshire Councils have agreed a two-year deal to host stages of the Tour of Britain cycling race in the Scottish region for the first time
Velon adds discrimination complaint to anti-trust proceedings against UCI
Velon, the organising body behind the Hammer Series cycling event, has announced that it has added a complaint of discrimination against women’s cycling to its anti-trust proceedings against the International C…
Tour of California dropped for 2020 – and may not return
The Amgen Tour of California cycling race has been cancelled for the 2020 UCI WorldTour season by organizer AEG Sports
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Best Partnership of the Year by Sportbusiness Award – FC Barcelona and Beko
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.