Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
Hammer time | Infront and Velon launch new cycling team event
Rob Ridley investigates the business case behind cycling's new Hammer Series.
Orsen, UICC launch World Cancer Day Solidarity Challenge on Zwift
Sports marketing agency Orsen has joined forces with the Union for International Cancer Control (UICC) and online cycling platform Zwift for the World Cancer Day Solidarity Challenge
UCI, Eurosport Events adopt Champions League name in revised plans for track series
The International Cycling Union (UCI) and Eurosport Events have announced further details about their new elite level track cycling competition
Round-Up: Under Armour sells MyFitnessPal, Rugby Australia rights deal, Tour Down Under cancelled, and more
US sportswear and equipment firm Under Armour has agreed to sell the MyFitnessPal platform to global investment firm Francisco Partners for $345m (€295m) – Under Armour
Yao
Unipublic and Rouvy team up for La Vuelta Virtual
The Vuelta a España has become the latest cycling showpiece to launch a virtual version as it prepares to commence its delayed 2020 edition today (Tuesday).
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.